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UPON is a New York-based art and publishing studio founded by Ivy Zheyu Chen.

Catching random thoughts.

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Greatest Love of All

If someone throws me this question “what’s the greatest love of all?” I would’ve never thought of “self-love”. But why not? Isn’t it a duty to love ourselves first, then the others? Just like in case of flight emergency, put the oxygen mask on yourself first, then onto the child – no matter how much you love them.

This Whitney Houston song touches so many qualities of life: courage, determination, self-love, and strength – truly a song with power to lift you up when you’re doomed down. In my opinion, it’s a gem of this world that’ll last forever.

Risograph-printed zine
2022
16 pages
11 x 8.5 in | 28 x 22 cm

 
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Ad Jingle

First time I heard the jingle for “O’Reiley Auto Parts” - melodic, jazzy with a little extra oomph - I was hooked. The same thing happened with “Liberty~Liberty~Liberty Liberty~”, the military marching tunes seem unnecessary, yet so catchy.

These took me on a journey of recapping all the ad jingles I’ve heard throughout the years of road trip motel TVs & Youtube/ Spotify ads. Once it gets ya, the next thing you know is singing along whenever it comes up. There’s just no way around it.

Risograph-printed zine
2022
16 pages
11 x 8.5 in | 28 x 22 cm

 
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Another Swatch

Juuust another Riso swatch.

Risograph-printed zine
2022
16 pages
8.5 x 5.5 in | 22 x 14 cm

 
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