UPON is a New York-based art and publishing studio founded by Ivy Zheyu Chen.

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Ad Jingle

First time I heard the jingle for “O’Reiley Auto Parts” - melodic, jazzy with a little extra oomph - I was hooked. The same thing happened with “Liberty~Liberty~Liberty Liberty~”, the military marching tunes seem unnecessary, yet so catchy.

These took me on a journey of recapping all the ad jingles I’ve heard throughout the years of road trip motel TVs & Youtube/ Spotify ads. Once it gets ya, the next thing you know is singing along whenever it comes up. There’s just no way around it.

Listen to the jingles here.

Risograph printed, staple bound
16 pages
11 x 8.5 in

︎ $30 USD ︎ Add to Cart